Alpha60
“Alpha60 and Foolscap have always inspired each other and bounced ideas around. Our long-standing relationship with Alex and Georgie allowed us to push ideas further, take risks, and create a store truly reflecting Alpha60’s character and values,” says Adele Winteridge, Founder & Principal.
Alpha60 has opened its first Sydney flagship in the heart of Surry Hills, a considered cinematic space designed by Foolscap. The store marks a significant milestone for the brand, bringing its distinctive sensibility to Sydney through a future focused, flexible design approach.
Considered textures, playful colour accents and a timber framework guides customers while preserving the natural patina of the Oxford and Foley development’s heritage shell. The sustainably engineered timber structure fabricated by Crafted Hardwoods is central to the design; its mechanical fixings can be disassembled and reused at future locations, along with the upholstered panels, so the space can be reinvented seasonally.
Foolscap’s Sydney Studio Director, Ellen Rosengren-Johnson, elaborates, “We took inspiration from Jean-Luc Godard’s Alphaville, the 1965 French New Wave film that Alpha60 is named after. There is a cinematic feel in the patterned carpets, the modernist forms of the ‘spectacular point’ display stairs and plinths, and the way light and shadow play across the space. The store’s duality between soft and hard, tactile and refined, adds another layer of storytelling to the design.”
Each chosen material needed to be purposeful in longevity and circularity. From Allusion recycled aluminium panels and passivated steel, to a custom designed SonaSpray lounge. Together, this combination creates an inviting, intimate, and comfortable customer experience.
Through the combination of heritage sensitivity, sustainable design strategies, and an interchangeable retail framework, Foolscap has elevated the customer experience to set a benchmark for circular, enduring retail design.
