Clemenger BBDO

How to create a cohesive home for two brands working together was the conundrum of Clemenger BBDO. Foolscap responded with a flexible workspace shifting away from the traditional office; instead, creating layouts derived from cellular structures.

Linking together like cells seen in chemistry charts, the workstations are connected with smaller movable tables to allow for flexibility and dynamic working modes. The design ideology was derived from ‘rhizomatic’ organic structures; a type of organism that connects underground to access nutrients. This concept began to reflect the organisation and how they could grow to accommodate new team members whilst still interconnecting.

The space fostered a cultural shift where sharing ideas and collaborative work became the norm.

Custom lights reminiscent of cells as well lofted fabric canopies to reduce glare act as dynamic elements within the glass atrium space and over desks.